Author: emilyxu

Click Here, for our presentation on “Social Media Activism & California Wildfires” Continue reading Presentation Slides

Although social media can serve as an effective method in activism, it does not come without backlash. During the 2018 California Wildfires, amid chaos and celebrity advocation, there were many cases of use and misuse in regards to online etiquette. The California Wildfire led to an abundance of Celebrity activity in the form of sharing … Continue reading Use & Misuse

During the fire, social media was used to promote the damages that had occurred on well-known celebrity’s homes and belongings. The famous actor Gerard Butler posted a selfie of him beside his house that had burnt down. CBC then posted an article dedicated to the celebrities who had suffered losses during the fire. Using well-known … Continue reading Attention on Celebrities

Often when celebrities post on their social media platforms to promote awareness of the California Wildfire, there is a sense of personalization in their posts. Rather than shedding light on all who were suffering from the tragedy, their posts were tailored to their suffering or neglected any mention of the fire at all. Using Instagram … Continue reading Personalization

The California Wildfires took place in the summer of 2018 when a series of forest fires broke out in the northern part of the state, becoming one of the deadliest fires to date. The aftermath resulted in fatalities, injuries, loss of properties, and billions of dollars in damages overall. Celebrity activism was crucial during this … Continue reading Donations